# Content Creation Templates & Standards

## Editorial Guidelines

### Content Categories & Templates

#### 1. Tourism & Travel Guides
**Template Structure:**
```markdown
# How to [Specific Activity/Location in Malaysia]

## Quick Overview
- **Difficulty Level:** [Easy/Medium/Hard]
- **Time Required:** [Duration]
- **Best Time to Visit:** [Season/Time]
- **Budget Range:** [RM Low - RM High]
- **What You'll Need:** [Requirements list]

## Step-by-Step Guide
### Step 1: [Preparation]
- Detailed instructions
- Tips and warnings
- Required documents/items

### Step 2: [Execution]
- Clear action steps
- Visual aids (images/maps)
- Alternative options

### Step 3: [Follow-up]
- What to expect
- Next steps
- Troubleshooting

## Insider Tips
- Local knowledge
- Cost-saving advice
- Common mistakes to avoid

## FAQ
**Q: [Common question]**
A: [Detailed answer]

## Related Guides
- [Link to related articles]

---
**Last Updated:** [Date]
**Estimated Reading Time:** [X minutes]
**Difficulty:** [Rating]
```

#### 2. Government Services & Procedures
**Template Structure:**
```markdown
# How to [Government Service/Process]

## What You Need to Know
- **Service Type:** [Description]
- **Processing Time:** [Duration]
- **Fees:** [Cost breakdown]
- **Eligibility:** [Requirements]
- **Office Hours:** [Times and dates]

## Required Documents
### For Malaysians:
- [ ] Document 1
- [ ] Document 2

### For Foreigners:
- [ ] Document 1
- [ ] Document 2

## Step-by-Step Process
### Online Application
1. Visit [Official Website]
2. Create account/login
3. Fill application form
4. Upload documents
5. Pay fees
6. Submit application

### In-Person Application
1. Locate nearest office
2. Take a number/appointment
3. Submit documents
4. Pay fees
5. Receive receipt/tracking number

## Important Notes
- Processing times may vary
- Additional documents may be required
- Appeal process if rejected

## Contact Information
- **Phone:** [Number]
- **Email:** [Address]
- **Office Locations:** [List with addresses]

## Frequently Asked Questions
[Common questions and answers]
```

#### 3. Living in Malaysia Guides
**Template Structure:**
```markdown
# How to [Life Activity in Malaysia]

## Overview
Brief introduction to the topic and its importance for residents.

## What You Need to Know
- **Cost:** [Price range]
- **Duration:** [Time involved]
- **Requirements:** [Prerequisites]
- **Best Areas:** [Recommended locations]

## Detailed Instructions
### Option 1: [Method A]
- Steps and process
- Pros and cons
- Cost implications

### Option 2: [Method B]
- Alternative approach
- When to choose this option
- Special considerations

## Local Insights
- Malaysian customs and etiquette
- Regional differences
- Cultural considerations

## Budget Breakdown
| Item | Cost Range (RM) | Notes |
|------|-----------------|-------|
| Item 1 | 50-100 | Description |
| Item 2 | 200-500 | Description |

## Common Challenges & Solutions
- Challenge 1: Solution
- Challenge 2: Solution

## Recommended Resources
- Websites
- Apps
- Local contacts
```

#### 4. Food & Dining Guides
**Template Structure:**
```markdown
# How to [Food-related Activity]

## Introduction
What makes this food/dining experience uniquely Malaysian.

## What to Expect
- **Taste Profile:** [Description]
- **Price Range:** [RM Low - RM High]
- **Spice Level:** [Mild/Medium/Hot]
- **Best Time to Eat:** [Morning/Afternoon/Evening]

## Where to Find It
### Recommended Locations
1. **[Location Name]** - [Address]
   - Specialty: [What they're known for]
   - Price: [Range]
   - Hours: [Operating times]

2. **[Location Name]** - [Address]
   - Details...

## How to Order/Prepare
### At Restaurants
- What to say/ask for
- Customization options
- Etiquette tips

### Making at Home
- Ingredients list
- Preparation steps
- Where to buy ingredients

## Cultural Context
- Historical background
- Regional variations
- When it's traditionally eaten

## Dietary Considerations
- Halal/Non-halal options
- Vegetarian/Vegan alternatives
- Allergy information

## Insider Tips
- Best times to visit
- How to spot good quality
- Local customs and manners
```

## SEO Content Standards

### Keyword Research & Implementation
```markdown
## Primary Keywords (1-3 per article)
- Main target keyword (search volume 1000+)
- Long-tail variations
- Local Malaysian terms

## Secondary Keywords (5-10 per article)
- Related search terms
- Question-based keywords
- Location-specific terms

## Keyword Placement Guidelines
- Title: Include primary keyword naturally
- Meta Description: Include primary + 1 secondary keyword
- H1: Exact match or close variant of primary keyword
- H2/H3: Include secondary keywords where natural
- First 100 words: Include primary keyword once
- Throughout content: 1-2% keyword density maximum
- Image Alt Text: Include relevant keywords
- URL Slug: Include primary keyword (keep under 60 characters)
```

### Content Length Guidelines
- **Comprehensive Guides:** 2000-3500 words
- **Quick How-To Articles:** 1000-1500 words
- **FAQ Articles:** 800-1200 words
- **Location Reviews:** 600-1000 words
- **News/Updates:** 400-800 words

### Meta Data Templates
```html
<!-- Primary Template -->
<title>How to [Action] in Malaysia: Complete Guide [Year]</title>
<meta name="description" content="Learn how to [action] in Malaysia with our step-by-step guide. Includes costs, requirements, and insider tips for [target audience].">

<!-- Local SEO Template -->
<title>How to [Action] in [City], Malaysia: Local Guide</title>
<meta name="description" content="Complete guide to [action] in [City], Malaysia. Local tips, costs, and step-by-step instructions for residents and visitors.">

<!-- FAQ Template -->
<title>[Question]: Malaysia Guide & FAQ</title>
<meta name="description" content="Get answers to [question] in Malaysia. Complete FAQ guide with expert advice and local insights.">
```

## Content Quality Standards

### Writing Style Guidelines
1. **Tone:** Friendly, helpful, authoritative but approachable
2. **Voice:** Active voice preferred, conversational style
3. **Perspective:** Second person ("you") for instructions
4. **Sentences:** Vary length, average 15-20 words
5. **Paragraphs:** 3-5 sentences maximum, use white space

### Accuracy Requirements
- **Fact-checking:** All information must be verified from official sources
- **Currency:** Prices and regulations updated every 6 months
- **Sources:** Minimum 3 authoritative sources per article
- **Local Verification:** Malaysian residents verify location-specific information
- **Updates:** Quarterly review of high-traffic content

### Accessibility Standards
- **Readability:** Flesch-Kincaid score 60+ (8th grade level)
- **Structure:** Clear headings hierarchy (H1 → H2 → H3)
- **Lists:** Use bullet points and numbered lists for steps
- **Links:** Descriptive link text, no "click here"
- **Images:** Descriptive alt text for all images
- **Tables:** Header rows clearly marked

## Visual Content Guidelines

### Image Requirements
```markdown
## Featured Images
- **Dimensions:** 1200x630px (Facebook sharing optimized)
- **Format:** WebP with JPEG fallback
- **File Size:** Under 100KB optimized
- **Alt Text:** Descriptive, includes target keyword where natural
- **Copyright:** Original photos or properly licensed stock images

## In-Content Images
- **Dimensions:** Minimum 800px wide
- **Format:** WebP preferred, JPEG acceptable
- **Placement:** After relevant text sections
- **Captions:** Descriptive and helpful
- **Compression:** Optimized for web without quality loss

## Screenshots & Diagrams
- **Resolution:** High-DPI (2x) for clarity on all devices
- **Annotations:** Clear labels and arrows where needed
- **Consistency:** Uniform style across all instructional images
- **Updates:** Screenshots updated when interfaces change
```

### Video Content Standards
```markdown
## Tutorial Videos
- **Length:** 3-10 minutes optimal
- **Resolution:** Minimum 1080p
- **Format:** MP4 with H.264 encoding
- **Subtitles:** English and Bahasa Malaysia
- **Thumbnails:** Custom thumbnail with consistent branding
- **Hosting:** YouTube with privacy-enhanced embed

## Video SEO
- **Titles:** Include target keywords naturally
- **Descriptions:** Detailed with timestamps for sections
- **Tags:** Relevant keywords and location tags
- **Transcripts:** Full transcription for accessibility
```

## Content Calendar Template

### Monthly Planning Structure
```markdown
## Month: [Month Year]

### Week 1: [Theme - e.g., "Getting Started in Malaysia"]
- **Monday:** How to Open a Bank Account in Malaysia
- **Wednesday:** How to Get a Malaysian SIM Card
- **Friday:** How to Register for Healthcare in Malaysia

### Week 2: [Theme - e.g., "Transportation"]
- **Monday:** How to Use Grab in Malaysia
- **Wednesday:** How to Navigate KL Public Transport
- **Friday:** How to Rent a Car in Malaysia

### Week 3: [Theme - e.g., "Food & Culture"]
- **Monday:** How to Order Malaysian Street Food
- **Wednesday:** How to Eat Durian for Beginners
- **Friday:** How to Celebrate Chinese New Year in Malaysia

### Week 4: [Theme - e.g., "Travel & Tourism"]
- **Monday:** How to Plan a Trip to Langkawi
- **Wednesday:** How to Visit the Petronas Towers
- **Friday:** How to Book Budget Hotels in Malaysia

### Special Content
- **Monthly Feature:** Comprehensive guide (2000+ words)
- **Weekly Video:** Tutorial accompanying one article
- **Social Media:** Daily tips and quick guides
```

### Seasonal Content Planning
- **January-February:** Chinese New Year, cool weather activities
- **March-April:** Travel season begins, outdoor activities
- **May-June:** Ramadan and Eid preparations, food guides
- **July-August:** School holidays, family activities
- **September-October:** Monsoon season, indoor activities
- **November-December:** Year-end holidays, shopping guides

## Content Review & Update Process

### Quality Checklist
```markdown
## Before Publishing
- [ ] Keyword research completed and integrated
- [ ] Fact-checking completed with sources documented
- [ ] Readability score 60+ achieved
- [ ] All images optimized and alt text added
- [ ] Internal and external links checked
- [ ] Meta title and description optimized
- [ ] Mobile responsiveness verified
- [ ] Loading speed tested

## Monthly Review
- [ ] Analytics reviewed for top-performing content
- [ ] Outdated information identified and updated
- [ ] New keyword opportunities identified
- [ ] User feedback and comments addressed
- [ ] Technical SEO issues resolved
- [ ] Content gaps identified for future planning

## Quarterly Update
- [ ] Comprehensive content audit completed
- [ ] Seasonal content updated
- [ ] Broken links identified and fixed
- [ ] New internal linking opportunities implemented
- [ ] Content refresh schedule created
- [ ] Performance benchmarks updated
```

### Performance Metrics
- **Traffic:** Organic search traffic growth
- **Engagement:** Time on page, bounce rate, pages per session
- **Conversions:** Newsletter signups, social shares, comments
- **Search Rankings:** Target keyword positions
- **User Satisfaction:** Comments, ratings, feedback surveys